Dionne opened the first exclusive Natural Hair Care Salon in Richmond, Virginia, called The Essence of Braiding and Weaving at the age of 20. She formerly owned a Virginia State approved beauty school, Essence Cosmetology & Barbering Academy, offering classes in Cosmetology, Barbering, Natural Hair, Nails, Waxing, and Individual Instructors course.

In her career years, she worked at a non-surgical hair replacement clinic as well.

During these years, she helped both men and women suffering from major hair loss due to Chemotherapy, Alopecia, and stress. Likewise, she offered Laser Hair Therapy, non-surgical hair replacements, integration systems, hair prosthesis and many other personalized hair loss solutions.

A proven leader in the modern natural hair care industry, recently, Dionne published her debut book, ‘The Hustle is Real! Millionaire Stylist’ and a leading product line called ‘Dionne James Soulutions.’ Dionne has always had a dream to enhance natural hair care and its surrounding practices. This dream inspired, ‘SOULUTIONS,’ which is an natural hair care line that refreshes, rejuvenate, moisturize, and nourishes the hair and the scalp. Over the years, she created her own products like her sought after dry shampoo, lemon legacy and custom hair treatments to name a few. With such high demand of her home base products, she decided to take it to another level and partner with a chemist . She had an idea to create an  all Vegan and Plant-based natural hair care product line for all hair types and textures, regardless of ethnicity or race. This idea, went beyond her innovating new products, as she tapped into her nutrition and haircare lifestyle to find these solutions. After a few years of testing lines of professional product lines, she decided to create a solution based on a nutrition-centered approach. Her products are comprised of purely natural ingredients, including pure essential oils and natural butter without Sulfates, Parabens, and Mineral Oil. These solutions are driven towards changing the way people perceive their hair and also hair products.

Dionne has been widely sought-after for her creative endeavors and versatility in the beauty industry. She holds monthly seminars where she enlightens people on braiding and Weaving techniques. She consistently provides women tools and valuable beauty resources while keeping them informed of the latest industry trends. As a professional, she works with clients to achieve their beauty goals seamlessly. However, she finds her work to be rewarding, as she gets to enhance beauty and make people appreciate their overall beauty. Also, she gets to meet people with different stories and a desire to transform their looks, and she helps them bring their dreams to fruition.

She firmly believes in innovative thinking and solutions. She goes beyond finding solutions to problems in exposing the roots of these problems. Her contributions through her innovative prowess have helped many realized the essence of natural products in hair care. Likewise, she establishes a relationship between nutrition and these products. Dionne loves to learn the latest trends and styles and bring them back to her clients, students, colleagues, and team. She is dedicated and committed to providing excellent customer service, articulating the most creative hairstyles with ongoing education as a priority for her clients and students. Her goal is to create products and hairstyles to promote growth and boost their confidence level, making them feel more beautiful while promoting healthy hair. She enjoys the opportunity to apply her experience, education, and love of the profession to give people an enjoyable and satisfying experience at all times.